Drake Agri Marketing

About me

About Evelyn

Hello, I’m Evelyn.

I’m an agricultural marketing and communications professional, a seventh-generation dairy farmer and the person behind Drake Agri Marketing.

Based in North Cork, I combine a lifelong connection to agriculture with professional experience across marketing, communications, agribusiness, sales, advisory services and project management.

I established Drake Agri Marketing to provide businesses with practical, professional marketing support without the commitment or overhead of employing a full-time marketing executive or manager.

Agriculture isn’t just another sector to me.

I grew up on a dairy farm in North Cork, where I’m actively involved in breeding pedigree Holstein Friesian cattle through our Olcastletown Herd.

My agricultural background extends far beyond the farm gate. I’ve worked in agricultural advisory services across Ireland and the UK, managed agribusiness sales teams and held marketing roles within the agricultural technology, commercial and not-for-profit sectors.

This experience gives me an understanding of the agricultural industry from several perspectives, including that of the farmer, the adviser, the salesperson and the marketer.

I understand the challenges agricultural businesses face when trying to communicate technical information, build relationships with customers and stand out in a competitive market.

Marketing experience grounded in the real world.

Throughout my career, I’ve worked with businesses ranging from agricultural start-ups and SMEs to established national and international organisations.

My experience includes marketing and communications with The Donkey Sanctuary Ireland, digital marketing and brand development with Herdwatch, commercial and marketing responsibilities within Dairygold Agribusiness, and marketing management within the electromechanical engineering sector.

I’ve developed and delivered marketing strategies, social media campaigns, email communications, website content, digital advertising, branding projects and customer engagement initiatives.

This experience has also involved working closely with technical experts, sales teams and business owners to turn complex products, services and ideas into clear, relevant marketing communications.

Qualifications and professional development

My experience is supported by a strong academic background spanning agriculture, business, marketing and design.

Academic qualifications

  • MSc by Research in Agricultural Sciences, University College Dublin
  • Postgraduate Diploma (Level 9) in Digital Marketing & Analytics, First Class Honours
  • Postgraduate Diploma (Level 9) in the Business of Co-operative and Social Enterprises, University College Cork
  • BSc in Biological and Chemical Sciences, University College Cork
  • Professional Diploma in Graphic Design, University College Dublin
  • Currently undertaking an MSc in Digital Marketing Strategy, Munster Technological University

My agricultural research has also been published in the peer-reviewed Journal of Dairy Science.

I continue to develop my expertise through professional training in artificial intelligence for digital marketing, search engine optimisation (SEO), answer engine optimisation (AEO), content creation and marketing technologies.

Why work with Drake Agri Marketing?

Drake Agri Marketing is an independently operated marketing business.

When you work with me, you’re dealing directly with the person planning, creating and delivering your marketing activity.

I understand that many small businesses need professional marketing support but don’t necessarily have the time, resources or workload to justify hiring a dedicated marketing employee.

Whether you need help establishing a consistent social media presence, developing a marketing strategy, promoting a product or improving your digital communications, I offer flexible support tailored to your business.

Although agriculture is my specialist area, I also work with businesses outside the sector, applying the same commercially focused approach to marketing and communications.

My goal is simple: to make marketing one less thing for business owners to worry about while ensuring their time and resources are being put to good use.

Let’s work together.

Looking for an experienced marketing professional who can take some of the workload off your hands?

Get in touch to discuss your business and how I can help.


My goal is simple: to make marketing one less thing for business owners to worry about while ensuring their time and resources are being put to good use.

FAQ

A: I did not follow the traditional marketing route from undergrad (but don’t worry I still have all my qualifications). Instead I learned marketing from the ground up! I have a genuine passion for agriculture and over 10 years of hands-on experience in the field. I have worked in agribusiness sales, service, marketing as well as on farm advisory so I understand agribusiness from the inside out. Im also a 7th generation farmer, farming 200 acres of prime agricultural land in the heart of the golden vale. This means I also understand the customers perspective! What makes me stand out from other agribusiness marketing agencies is my unique blend of agricultural and customer-centric experience. I’ve worked for global customer-centric companies like Apple and Amazon in customer service and sales roles. This experience has ingrained in me the importance of customer focus, understanding their needs deeply, and delivering exceptional service – all crucial elements in crafting effective and customer-focused marketing strategies for your agribusiness.
A: I hold a Level 9 Masters in Agri Research, a Level 9 Postgraduate Diploma in Marketing and Analytics, and a Level 9 Postgraduate Diploma in Business of Co-operative and Social Enterprises. Additionally, I’ve completed courses in lean farming, people management, and project management. I also hold professional diplomas in graphic design, Adobe, Google, and Meta Business Suite qualifications. Currently, I’m pursuing ongoing Level 9 Masters in Marketing Practice and Sustainable Agriculture to stay at the forefront of industry trends and best practices.
A: I’m here to take the stress out of marketing for you and transform that daunting mini-field into a flourishing field of opportunities! Here’s a detailed look at how I can help cultivate success for your agribusiness: Website Audits and Management: I’ll conduct comprehensive website audits to identify areas for improvement and expertly manage your website to ensure it’s always up-to-date and performing optimally. Plus, stay tuned – web design services are coming soon! 🚀 Optimisation: I’ll fine-tune your website and digital platforms to ensure they’re performing at their best, reaching your target audience effectively, and generating valuable leads and conversions. Social Media Management: From strategy development to content creation, scheduling, and engagement, I’ll handle all aspects of your social media presence. I’ll create engaging content that resonates with your audience, builds brand awareness, and fosters community engagement, allowing you to focus on what you do best – growing your business. Content Creation: Whether you need informative blog posts, captivating videos, or stunning drone footage, I’ve got the creative flair and industry-specific knowledge to bring your brand to life and connect with your audience on a deeper level. Paid Advertising: I’ll boost your visibility and drive targeted traffic to your business with strategic paid advertising campaigns tailored to your goals and budget. I’ll continuously monitor and optimise your campaigns to ensure maximum ROI and deliver measurable results. Optimise Social Media Platforms: I’ll optimise your social media platforms to maximise engagement, increase followers, and build a loyal community around your brand. I’ll utilise data-driven insights to develop and implement effective strategies that drive meaningful interactions and foster brand loyalty.
A: My approach to marketing is holistic, customer-centric, and data-driven. I bring a diverse blend of hands-on marketing experience, industry-specific knowledge, strong people and project management skills, and a unique farmer/customer perspective to the table. I start by gaining a deep understanding of your agribusiness, target audience, and industry landscape. Then, I develop tailored marketing strategies that resonate with your audience, address their pain points, and align with your business goals. I utilise a mix of traditional and digital marketing tactics, coupled with cutting-edge tools and technologies, to deliver impactful and measurable results.
A: Choosing me for your agribusiness marketing needs means partnering with a dedicated and experienced professional who understands your business from the ground up. I bring a unique blend of hands-on agricultural experience, customer-centricity, industry-specific marketing knowledge, and strong people and project management skills to the table. I’m passionate about helping agri-entrepreneurs like you succeed and thrive in today’s competitive digital landscape. With my comprehensive range of services, personalised approach, and commitment to excellence, I can help you cultivate a thriving online presence, build strong relationships with your customers, and sow the seeds of success for your agribusiness.
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